GIMMICKS - significado y definición. Qué es GIMMICKS
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Qué (quién) es GIMMICKS - definición

NOVEL DEVICE OR IDEA DESIGNED PRIMARILY TO ATTRACT ATTENTION OR INCREASE APPEAL
Gimmicks; Marketing gimmick; Sympathy ploy; Gimmik; Marketing ploy
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gimmick         
n. an advertising, promotional gimmick
gimmick         
(gimmicks)
A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
It is just a public relations gimmick...
The exhibition is informative, up to date, and mercifully free of gimmicks.
N-COUNT [disapproval]
Gimmick         
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value.Dictionary.

Wikipedia

Gimmick

A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved into useful, permanent features. The term is also sometimes used to describe unusual features or playstyles in video games, usually if they are unnecessary or obnoxious.

Ejemplos de uso de GIMMICKS
1. Buying off yobbery Gimmicks, gimmicks everywhere.
2. Gimmicks are gimmicks, but in this case, it was hardly original.
3. Without proper reform, these are insulting gimmicks.
4. Spratt Jr. (D–S.C.), resorted to gimmicks in their plans.
5. "The real respect agenda must go deeper than gimmicks.